Read Toy Monster: The Big, Bad World of Mattel by Jerry Oppenheimer Free Online
Book Title: Toy Monster: The Big, Bad World of Mattel|
The author of the book: Jerry Oppenheimer
Date of issue: February 1st 2009
ISBN 13: 9780470371268
Format files: PDF
The size of the: 27.18 MB
Edition: John Wiley & Sons
Read full description of the books Toy Monster: The Big, Bad World of Mattel:An eye-popping, unauthorized expos? of the House of Barbie
From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.
Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz.
Introduces you to the larger-than-life personalities that have shaped Mattel's eccentric world Offers an inside look- from an experienced author-at the scandals that have been a part of this iconic company Jerry Oppenheimer is also the author of Madoff with the Money, an in-depth look at Bernie Madoff the man and his billion dollar scam Engaging and accessible, Toy Monster shows you why today's toy business isn't always fun and games.
Read information about the authorJerry Oppenheimer is an author who has written several unauthorized biographies of public figures including Hillary and Bill Clinton, Anna Wintour, Rock Hudson, Martha Stewart, Barbara Walters, Ethel Kennedy, Jerry Seinfeld and the Hilton family.
Toy Monster: The Big Bad World of Mattel was published on Feb 3 2009 and his latest book (as of Aug 2, 2009), will be about Bernie Madoff, titled Madoff with the Money. Both published by John Wiley & Sons, Inc.
In addition to being a biographer he has also worked in several different capacities as a journalist, including as an investigative reporter and a producer of television news programs and documentaries.
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