Read Damage Control: Why Everything You Know About Crisis Management Is Wrong by Eric Dezenhall Free Online


Ebook Damage Control: Why Everything You Know About Crisis Management Is Wrong by Eric Dezenhall read! Book Title: Damage Control: Why Everything You Know About Crisis Management Is Wrong
The author of the book: Eric Dezenhall
Date of issue: April 19th 2007
ISBN: 1591841542
ISBN 13: 9781591841548
Language: English
Format files: PDF
The size of the: 9.38 MB
Edition: Portfolio Hardcover

Read full description of the books Damage Control: Why Everything You Know About Crisis Management Is Wrong:

Contrarian, in-your-face advice from two masters of crisis management

Much of the conventional wisdom about damage control and crisis PR is self-serving, self- congratulatory, self-deceiving—and flat out wrong. And no one knows it better than Eric Dezenhall and John Weber, who have helped countless companies, politicians, and celebrities get out of various kinds of trouble.

If you’re facing a lawsuit, a sex scandal, a defective product, or allegations of insider trading, other PR experts will tell you to stay positive, get your message out, and everything will be just fine. But happy talk doesn’t help much during a real crisis, and it’s easy to lose sight of your real priorities. In a trial, for instance, you might want the whole world to think you’re a wonderful person, but all that matters is whether twelve jurors think you’re guilty.

Dezenhall and Weber are especially dismayed by flacks who compare every problem to the famous Tylenol/cyanide episode of 1982—supposedly proof that making nice, admitting fault, and taking immediate corrective action is all you need to do. In reality, Tylenol’s situation was nothing like the typical corporate crisis.

The authors share many powerful lessons, including:
• the difference between a nuisance, a problem, and a crisis
• when you can’t get them to like you, get them not to attack you
• it’s not about facts; it’s about symbols
• the best case studies are the ones you’ll never hear about
• good deeds won’t position you out of the line of fire

Damage Control will reveal what works, what doesn’t, and how to really survive a career- threatening situation. It will be the definitive book on this subject for years to come.



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Ebook Damage Control: Why Everything You Know About Crisis Management Is Wrong read Online! Eric Dezenhall is an author and damage control expert based in Washington, D.C. He is the CEO of Dezenhall Resources, a nationally recognized high-stakes communications firm. He frequently lectures in academic and business circles, and regularly appears as a damage control expert in the international media. He has appeared on network television and radio outlets including NPR, CNN, FOX, CNBC, and MSNBC; and has been quoted in publications including Fortune, USA Today, Forbes, and the Washington Post. He has written for the New York Times, the Wall Street Journal, Business Week, the Los Angeles Times, and USA Today and is a regular contributor to the Daily Beast and Huffington Post.

Eric is the author of eight books, including two non-fiction texts on crisis communications and corporate witch hunts, entitled Damage Control: How to Get the Upper Hand When Your Business is Under Attack (Portfolio, 2007) and Nail 'Em! Confronting High Profile Attacks on Celebrities and Businesses (Prometheus Books, 1999), both of which have been widely cited in business, media and academic circles. He is also the author of six novels: Money Wanders (St. Martin's, 2002), Jackie Disaster (Minotaur, 2003), Shakedown Beach (St. Martin's, 2004), Turnpike Flameout (St. Martin's, 2006) and Spinning Dixie (St. Martin's, 2007). His sixth novel, The Devil Himself (Thomas Dunne, St. Martin’s), which deals with the collaboration between the U.S. Navy and organized crime during World War II to secure American ports from Nazi attack, will be published in July 2011.

As an investigative writer, Eric wrote articles about the newly discovered diaries of the late mobster Meyer Lansky, which appeared in the Los Angeles Times Syndicate, the Baltimore Sun, The New Republic, and Ethical Corporation. A documentary he co-produced on organized crime aired on the Discovery Channel.

Eric is a graduate of Dartmouth College, where he studied political science and the news media. He serves as a Trustee of the Institute for Responsible Citizenship, an organization devoted to fostering educational and career opportunities for outstanding young African-American men. Eric was a founding member of the Board of Directors of the National Ovarian Cancer Coalition. He lives near Washington, D.C., with his family.



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