Read Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz Free Online
Book Title: Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time|
The author of the book: Howard Schultz
Date of issue: January 1st 1999
ISBN 13: 9780613912433
Format files: PDF
The size of the: 542 KB
Edition: Turtleback Books
Read full description of the books Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time:The vision came to Schultz while traveling through Italy, when he recognized the intense relationship that the Italian people had not only with their coffee, but with the coffee bars that are an integral part of the country's social life. He knew in his heart that Americans would embrace the coffee bar experience in the same way. The idea was the beginning - and the marketing of the brand was brilliant. But Schultz gives credit for the growth of the company to a foundation of values seldom found in corporate America, values that place as much importance on the company's employees as they do on profits, as much attention to creativity as to growth. Schultz tells the story of Starbucks in chapters that illustrate the principles which have made the company enduring, such as "Don't be threatened by people smarter than you, " "Compromise anything but your core values, " "Seek to renew yourself even when you're hitting home runs, " and, most simply, "Everything matters."
Read information about the authorSchultz is an author and businessman. He was born on July 19th of 1953. He is mostly known for owning Starbucks; he is also the CEO and chairman of that company.
He graduated Northern Michigan University with a bachelor's degree in Communication.
Schultz authored the book Pour Your Heart Into It How Starbucks Built a Company One Cup at a Time with Onward How Starbucks Fought for Its Life Without Losing Its Soul with Joanne Gordon, was published in 2011.
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