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Book Title: FRUiTS|
The author of the book: Shoichi Aoki
Date of issue: January 6th 2001
ISBN 13: 9780714840833
Format files: PDF
The size of the: 28.64 MB
Edition: Phaidon Press, Ltd.
Read full description of the books FRUiTS:This is a collection of 45 Tokyo street fashion portraits from Japan's premier fanzine. "Fruits" was established in 1994, by photographer Shoich Aoki, initially as a project to document the growing explosion in street fashion within the suburbs of Tokyo. The magazine has since grown to cult status and is now avidly followed by thousands of Japanese teenagers who also use the magazine as an opportunity to check out the latest styles and trends. The average age of the kids featured in the magazine is between 12 and 18 years and the clothes they wear are a mixture of high fashion - Vivienne Westwood is a keen favourite - and home-made ensembles which, when combined, create a novel, if not hysterical, effect. This collection of postcards represents a documentation of the changing face of street fashion throughout the 1990s.
Read information about the authorShoichi Aoki (青木 正一 Aoki Shōichi<?i>, born 1955) is a Japanese photographer and the creator of STREET Magazine, TUNE Magazine and FRUiTS magazine. He also subsequently created the Fruits and Fresh Fruits (collections of Japanese street fashion) photo-books as a way of offering his photos to the foreign market.
Aoki was born in Tokyo, began documenting street fashion in Tokyo's fashionable Harajuku area in the mid 1990s when he noticed a marked change in the way young people were dressing. Rather than following European and American trends, people were customising elements of traditional Japanese dress - kimono, obi sashes and geta sandals - and combining them with handmade, secondhand and alternative designer fashion in an innovative DIY approach to dressing.
In 1997, Aoki founded the monthly magazine FRUiTS, now a cult fanzine with an international following, to record and celebrate the freshness of fashion in Harajuku. All photographs in the exhibition were originally published in FRUiTS.
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